This is Why Response to SMS Marketing is So Positive
Okay, so it’s 2016 and as expected, the world of digital marketing has developed in leaps and bounds over the last 365 days. If your current marketing campaign has seen better days and perhaps you are looking for a new flavour, why not take a closer look at SMS Marketing? This unique approach has certainly worked for a myriad of industry sectors and is proving very successful way to get your brand noticed even more than before. Here we run the results rule over some of the reasons why SMS Marketing is justifiably catching the attention it so rightly deserves.
Facts and Figures
When it comes to investing both time and money in a new form of digital marketing, analysts usually need to see some concrete statistics in order to start taking them seriously:
- The Open Rate achieved by SMS Marketing is a staggering 100%
- 95% of SMS Marketing messages are read within 3 minutes of being sent
Comparisons
Of course, these figures may flatter to deceive for those of us who are not aware of the comparisons garnered when using more traditional methods. One of the most popular flavours of digital marketing to date is the use of mobile banners. Compared to SMS Marketing approaches, these simply do not compare thanks to the direct connection made from a brand originated SMS to potential customers’ mobile devices.
The Human Element
When we look to upgrade our current digital marketing methods, we also look at the way that our potential customers tend to feel about the devices and technology that is employed thereafter:
- Ease of use – 91% of people who own a mobile phone will use that device for sending and receiving text messages
- Ease of interaction – Opening, reading and replying to a text takes seconds and minimum effort.
- Loyalty – If you are sending an SMS Marketing text to an existing customer, the chances are very high that they will be engaged from the outset.
- The Personal Touch – Remember that your SMS Marketing messages are being sent to your potential customers/existing customers’ mobile device. These are usually considered to be a personal way of getting in touch and will be sent directly from your brand as opposed to a phone number.
We’ve only just touched on why SMS Marketing is already generating fantastic results with regards to ROI and positive responses. One of the most convincing reasons for adding SMS Marketing to your existing campaign is the fact that deploying this strategy couldn’t be easier and standard trading software needn’t be modified whatsoever. If you would like to learn more about how this can ensure your next Marketing campaign is an absolute success, please speak to us at http://www.intxt.co.uk and we will be delighted to welcome you on board.
