Importance of a great messaging platform when choosing an SMS Marketing Provider

If your business has already decided that the next logical progression as far as digital marketing is concerned is to speak to an SMS Marketing provider, here are some proven tips that will help you to make the right decision when deciding on the best company to use.

How it works

SMS marketing has never been as popular as it is right now and that is because of the sheer success in delivery rate that these text messages can achieve for your brand. Not only can you design each message to get across a particular chunk of information but you can also gear them to fit in with your business with the knowledge that your recipients are more than likely to open and read the contents accordingly.

The important parts

As with any type of digital marketing method, there are plenty of providers who will be happy to add you to their list of paying clients. But before you agree to sign on the dotted line, here are the vital qualities that you should be running the brand marketing rule over:

  • Ease of use

It is vital that you are able to utilise the messaging platform for your own purposes. There is little point in an over technical portal that offers little in the way of functionality for the marketing team. Short codes and Keywords are extremely useful for reading back contact numbers in a time sensitive fashion.

  • Features

When it comes to choosing the best SMS Marketing Provider you should be looking at how many useful features are available on their bespoke platform. Here is a selection of key functions that should be included:

  1. Immediate Customer replies – This allows your audience to reply with no extra cost
  2. Opt out codes – This offers an easy opportunity for your customers to exercise their right of refusal
  3. Customer personalisation – Messages can be tailored to the specific individual – our platform allows us to include customer specific information including names and other personal content in each message.
  4. Data validation – Intxt excludes land line numbers, dedupes and also removes numbers in the wrong format. Without this you will not be able to ensure that your data is as valid and as clean as possible and you will also be paying for messages that will never be received.
  5. Auto-replies – These are very important for when your customers decide to opt out, it lets them know that you are on point as far as communication is concerned
  • Message scheduling + reporting

Without precise message scheduling software you will find it very hard to reach out to your audience at the most appropriate times. With a large marketing campaign, it is essential that you can send out particular chunks of data to a specific sector of customers at the optimum time. Without real-time reporting included in your package, you will not be able to check on your progress effectively. This feature should be part and parcel of your SMS Marketing Provider’s platform options. Message history reports are an excellent way to take control of your marketing campaign.

By checking that your potential SMS Marketing Provider has these features on an easy to understand platform you can separate the wheat from the chaff and look forward to a new dimension of digital marketing for your brand.


Call us to discuss your requirements on 01295 530000

Fully Managed Service

Our team of mobile messaging experts can create and manage your SMS campaigns, from design to delivery, leaving you to focus on your day to day.

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Data Solutions

Target the right demographic at the right time using our data solutions to ensure your message gets to the right audience

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Client Testimonials

"We looked at several options but liked the way Intxt can send bulk texts quickly and provide us with reply updates to suit the needs of our business. We were surprised by the speed and accuracy of the responses and also by the amount of business we have generated from the campaigns. I have recommended Intxt to several companies all of which have been more than happy with the results. "

"I have found Intxt a fantastic company to work with, very professional and in every campaign, they have offered valuable advice and assisted me in choosing the right promotion for us. Other than putting together a sentence for the actual text message, all of the work and effort is dealt with by Intxt, leaving very little for me to do. We received daily reports listing enquiries and responses and I would have no hesitation in recommending Intxt to other companies considering doing SMS marketing."

"Intxt has provided our business with the opportunity to deploy SMS campaigns in order to contact clients through an alternative channel. We have seen huge impact through SMS, driving sales and engagement. Intxt provide an outstanding service - on call whenever we need a campaign deployed as well as being extremely helpful and informative. I would definitely recommend Intxt."

"I have been using the services of Intext (Hourglass Technologies) for the last year. The advice that they have given me, because I am new to this business, has been unbiased and invaluable. They have both recognised the financial constraints and budgetary controls that I have to work within and have tailored their services accordingly."

"Intxt have constantly provided us with an efficient and reliable service which has allowed us to get messages to our contacts quickly and cost effectively. We have developed a great relationship with the team there who are all friendly, helpful and dedicated to their work. Absolutely no complaints from us and we would definitely recommend them to others!"