Publishing
With so many things to remember, I doubt that anyone commits the date when their favourite magazine subscription will run out to memory. Why not text your members so that you don’t have a gap in sales and so that they don’t miss out on any issues? They will be pleased that you let them know and it will save you fielding as many of those very expensive customer service calls.
Intxt will help you enhance your communications:
- Send subscription renewals so that customers will never forget to renew
- Deliver SMS surveys to collect valuable insight about customers
- Use internal data insight to cross sell special offers
- Share relevant content and hot topics for customer engagement
- Stay front-of-mind with relevant competitions and polls
Over recent years the publishing industry has really embraced internet and mobile communication, recognising that technological advances provide new opportunities to enhance customer relationships. Our text messaging service allows magazines and other publishing businesses to launch sophisticated, fast-to-market text marketing campaigns. Publishing companies are using the power of text messaging to deliver mobile content to customers, add value to their brand and build customer loyalty amongst subscribers.
Magazines can use text messaging to deliver targeted, engaging and frequent content to their subscribers, which serves to build a meaningful relationship with them. Many magazines exist to serve specific niches so the opt-in rates for mobile campaigns are high. This means that publishers can be sure that they are delivering relevant content, promotions, competitions or surveys to their readers, whilst maintaining their brand loyalty.